VW Pink Moon Commercial is one of the most popular auto commercials ever made. The Volkswagen company used late British artist Nick Drake's popular song, 'Pink Moon', in this commercial. The commercial was made in the 1990s era when the commercial became more than just a sales tool, perhaps, a touchstone for what the company stood for at that moment in time.
Music in advertising is an incredibly powerful medium. The use of the song, 'Pink Moon' as a background music had a great impact on the popularity of the commercial.; hence making its music one of the most popular among people.
The commercial features four youths driving around in a convertible Cabriolet while staring at the full moon. At the same time, Nick Drake's “Pink Moon” is played in the background. The album Pink Moon was released in 1972. But due to its commercial failure in UK, Drake committed suicide in 1974. The Volkswagen commercial revived Drake's memory.
This ad tries to portray that the users of the merchandise (in this case the car) are experiencing a whole new discovery of how beautiful the night sky and moon are. The four teenagers driving the Volkswagen convertible are all wearing expressions of awe and wonder as they enjoy riding in the night. Once these people get to the party, they decide to drive around instead of joining the party. They thought that they have experienced more fun on the drive than they would if they stayed at the party.
The reality of this commercial is that your riding experience might not be the same as the teenagers had. The ad was very effective as it highlighted the benefits of having Volkswagen convertible car compared to the normal car. It also showed the party in a stereotypical way where everyone is drunk and acting stupid. They exaggerated everything to show that the party is really bad and the driving experience is more enjoyable.