It has been a long period since the auto market of United States, until recently the leading in the world, hasn't observed such a big amount attached to its annual performance data. Based on a study held by consulting company A.T. Kearney, this condition will not last long, though.
Because a diversity of factors will possibly come together in just the correct manner (the most significant of which being the projected relaxation of sub-prime loans and the purchaser's interest in new cars), the United States auto industry will be back as it was before to the 2009 calamity two years from nowadays, when the sales figures should show 16 million new cars sell. (As a side mark, last year, the forecast was that the 16 million would be achieved in 2012).
As per to Kearney, the estimation is not farfetched, considered that this year the Americans' enthusiasm for new cars will place 13.2 million new cars on the streets. Little impact from the disaster in Japan, where the makers have been harshly hit by the March 11 disaster, is though expected to be felt.
Kerney states that since from the Japanese disaster, some 328, 00 possible customers, who were waiting to purchase one build or another, are now up for grasp by the fight. The parts deficiency led to prevent in production and that in turn made the 328, 00 customers are left without the car of their dreams.
“We already see 328,000 U.S. customers up for grabs if the necessary parts do not become available,” Dan Cheng said, leader of the consultant’s automotive practice.